Boxing your product is not about choosing a size that fits. As a brand, you need to appreciate the value that a product box adds to the selling process. An aptly designed product box is an asset for your brand, and it could be the only lone factor that triggers a purchase. People are attracted to product boxes for diverse reasons, and for most brands, the focus is on creating something that shines and remains true to the actual product. Companies like Belley offer all sorts of custom product boxes, and in this post, we are discussing more on how you can take the design to the next level.
Minimalism design, explosive branding
A lot of brands are opting for minimalistic designs, which is now a trend in itself. However, minimalism can often come off as “lack of effort” or simply “dull and boring”. Branding is a critical aspect of customizing a product box. The audience should know that they are seeing your brand, as much as they look at the product. It doesn’t have to be over the top, but often simplicity does the trick.
Reusable box packaging may work
We are not talking of other packaging materials here, but just boxes, and boxes can be reused. Brands are consciously choosing to design boxes that mean more to consumers, and if the product box is usable, it works like a freebie. Of course, reusable boxes need to be strong and must have some visual appeal, but it is also a great way of saying “hey! Look our product boxes don’t end up in landfills too soon”.
Define with colors and graphics
When it comes to packaging, colors and use of graphics matter most in gathering attention. If your product box is customized rightly, consumer will know the item from a distant in no time. In other words, you can use colors to create an impression. To make the most of it, consider the actual brand logo, the purpose of the product and your target audience.
When you have a reliable packaging company for the job, you can work with them to design a custom box that doesn’t cost a fortune. We strongly recommend that you select a service that knows the creative process and can help in structural design and related aspects. With box packaging, the possibilities are endless, and there is a need to evaluate every aspect that can trigger a sale.